From february 13th of 2013, Google is not free anymore and will therefore be CPC based. Fortunately, this change will not be totally effective until the end of june 2013. You will find in this article all the main things you have to do to stay up to date with Google Shopping.
1 - Changes of Google Merchant Center back-office
If you want to use Google product Search, you will have to link your Merchant Center account with an Adwords account.
It is mandatory to own an Adwords account if you want to publish your products on Google Shopping. The reason is simple: your CPC campaigns will now be handled through Adwords.
We highly advise you to read the documentation Google made to help you preparing your CPC campaigns. Read Google advice
Do not forget to enter a CPC value for each products, but do not forget to fill it within BeezUP as well, so that we can provide accurate statistics for your google shopping campaigns.
2 - Your statistics on go.BeezUP.com
Thanks to the field adwords_redirect, BeezUP's redirect tracking system is now allowed.
As a matter of fact, your google shopping statistics can now be displayed within BeezUP.
How to enable the redirect tracker?
Your field containing the products URLs will have to be mapped to "adwords_redirect", instead of being matched to "link":
The result is therefore as follows:
Once the mapping is validated, BeezUP will send your tracked URL to Google Shopping.
The "link" field, whether mapped or not, will send your products URL without BeezUP's tracking system. If you wish you will be able to add your own trackers in this field thanks to a personalized field.
Note : if you don't map anything on "adwords_redirect" then your "link" field will be used
3 - Changes for your product feed
Be careful about that point, because the new standard will be mandatory by the end of March 2013. Please find below what you will have to be aware of for each country supported by BeezUP :
Changes on the feed
For the moment, these fields are still in option, but make sure to have them mapped by the end of March 2013.
Our support team remains, of course, at your disposal for any further information about Google Shopping.